Heraklion City Tourism Branding

This proposal was awarded a merit at the Heraklion City Branding competition that was launched by the Diazoma Association and the Municipality of Heraklion City, Crete Island.
Jan. 2018
H for Heraklion

Letter H was chosen as the most recognisable symbol of the logotype as it is the same initial letter for the the word Heraklion, both in the Greek and English alphabet. The main frame of the competition brief, was to create an atractive brand identity of the city of Heraklion as a touristic destination. More over the brief clarified that the logotype & identity shoild aim on all aspects of Heraklion as a modern holiday island destination and not in only one particular history Era or Site. i.e Minoan Palace of Knossos. In these terms, the letter H was chosen as the main frame symbol of the logotype as it is the same initial letter for the the word Heraklion, both in the Greek and English alphabet.







The Logotype tagline “A-mazing City” is a direct mention to the Maze-Labyrinth of the ancient myth of Minotaur and Theseus of the palace of King Minoas, which is located just on the outskirts of Heraklion City.



Further more the H symbol was structured from different local historical landmarks, and specific activities a visitor can enjoy only in Heraklion city and its immediate surrounding.
These archetypal elements starting from the top left of the H symbol to the bottom right consist of:
- Koules Fortress of Heraklion / Venetian History- Labyrinth Spiral / Minoan Civilization / Palace of Knossos / Archaeological Museum of Heraklion

Sea of Heraklion / Cruises / Sea activities Thalassokosmos Sea museum of Heraklion

- Gastronomy & Wine tasting / Unique Traditional products

- CountrySide/ Villages & Tradition / Wider Heraklion Region

- Venetian Walls / Arches / Gates of Medieval Era

- Events & Festivals to watch / Heraklion Nights

All Rights Reserved Demetrios Tzavaras 2019.