Philoktitis Wine Series Label Rebranding


White, Rose’ & Red wine labels were designed for Evampelos Ghi Winery



Part of a complete rebranding for Evampelos Ghi Winery, Philoktitis wine series, refer to Philoktitis, the ancient king of Fthia, that during the Trojan War, he was bitten by a poisonous snake and his wound was washed with red wine and healed.



White/Rose’/Red




We used the Greek letter phi / Φ /, initial of Philoktitis.




Phi / Φ /, letter, works as a visual mention to the previous established Philoktitis wine label, as well as a “target”, symbolism of the excellent bow and arrow marksmanship of  Philoktitis.



εις υγείαν! ^^
cheers! ^^
à votre santé! ^^



All Rights Reserved Demetrios Tzavaras 2020.